Read different escaping the competitive herd by youngme moon available from rakuten kobo. Some are even hostile, almost daring you to buy what they are selling. What if working like crazy to beat the competition did exactly the. Sep 06, 2011 different provides a highly original perspective on what it means to offer something that is meaningfully different different in a manner that is both fundamental and comprehensive. She has held various leadership positions at harvard business school, including senior associate dean for strategy and innovation and chair of the mba program. If there is one strain of conventional wisdom pervading every company in every industry, it is the importance of competing hard to. Book youngme moon speakers bureau booking agent info. What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the compe. Youngme moon due to publisher restrictions the library cannot purchase additional copies of this title, and we apologize if there is a long waiting list. The author is an experienced marketeer, and gives you some guidelines to use in your marketing concepts. To rise above the sea of sameness, companies need to be different in a way that is elementaland gamechanging. One of the cookies we use is critical for certain aspects of the site to operate and has already been set.
Escaping the competitive herd kindle edition by moon, youngme. Youngme moon why trying to be the best competing like crazy makes you mediocre every few years a bookthrough a combination of the authors unique voice, storytelling ability, wit, and insightsimply breaks the. Overdrive would like to use cookies to store information on your computer to improve your user experience at our website. Youngme moon provides some examples of companies who do, and even provides a classification for them although she goes in great length in explaining that this classification is neither waterproof nor complete. People, real people, view the world more organically. Bio youngme moon is the senior associate dean, chair, mba. Consistency of the factorial structures of personality ratings from different sources. Feb 08, 2014 youngme moon delivers a stark assessment on the current state of product strategy and marketing.
Hbs professor youngme moon shares highlights and insights from her new book, different. Not too robotic flows as in conversation yet structured enough, a lot of examples to bring her points to life cons. Escaping the competitive herd by youngme moon favorite quotes captured by josh duncan. Most firms build their marketing strategies around the concept of the product life cyclethe idea that after introduction, products inevitably follow a course of growth, maturity, and decline. What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition. Youngme moon is a keynote speaker and industry expert who speaks on a wide range of topics. In all honesty, there isnt that much content in the book other than what the cover says escaping the competitive herd. Apr 26, 2010 eyecatching colors and geewhiz features arent enough for successful products and services today. Youngme moon generally travels from boston, ma, usa and can be booked for private corporate events, personal appearances, keynote speeches, or other performances. Be sure to check for other copies, because there may be other editions available. In todays world of overabundant consumer choices and superfluous apps, upgrades, addons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Click here to view ebook details for different by youngme moon more.
Youngme moon audiobook ebooks download pdf epub doc. Download it once and read it on your kindle device, pc, phones or. The more we learn about our competitors, through market data and analysis, the worse we feel the pressure to copy their moves. Escaping the competitive world by youngme moon is a book about the outliers, the anomalies, the iconoclasts, the players who have rejected wellrehearsed routines. It doesnt have to be that way, says harvard business school marketing professor youngme moon.
Different escaping the competitive herd ebook by youngme moon. In doing so, they can shift products lodged in the maturity phase backand catapult new products forwardinto the growth phase. Prior to harvard, youngme was a professor at massachusetts institute of technology. But even if it is not, it provides plenty of food for thought and a common vocabulary to understand how some brands succeed in escaping. Escaping the competitive world by youngme moon is a book about the outliers, the anomalies, the iconoclasts, the players who have rejected wellrehearsed routines in favor of more adventurous approach. It seems someone worked really hard to get this to pages.
Professor moon s research sits at the intersection of strategy, branding innovation, and culture, with a particular focus on youth and the digital economy. Youngme moon, author of different, talks with verne harnish about what it takes to be different. The list may be long, but thr overwhelming number of those differences will almost certainly be trifling. Youngme moon of the harvard business school collaborated with xplane to create this video introducing her new book, different, an intimately drawn meditation. Youngme moon identifies the outliers, the mavericks, the iconoclaststhe players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Instead of matching our competitors, we should do the opposite. How real are computer personalities psychological responses.
Youngme moon identifies the outliers, the mavericks, the iconoclaststhe players who have thoughtfully rejected orthodoxy in favor of an approach that is more. Different ebook by youngme moon 9780307460875 rakuten. At hbs, professor moon has held numerous leadership positions, including senior associate dean for the mba program, senior associate dean for strategy and innovation, and has launched a number of strategic innovations such as the mba field curriculum, and the hbx learning platform. Youngmee moon s different was an easy and educational read. David professor of business at harvard business school. The dictionary of corporate bullshit ebook by lois beckwith. Because this is when it can require a category experta connoisseurto negotiate the category with any kind of ease. Escaping the competitive herd by youngme moon and a great selection of related books, art and collectibles available now at. Different provides a highly original perspective on what it means to offer something that is meaningfully different different in a manner that is both fundamental and comprehensive. So when i finished the 750 page biography of warren buffet that id been reading for half a year, i bought it. Youngme moon is the donald k david professor of business administration at harvard business school. She teaches one of hbss most popular courses, she has written some. David professor of business administration at harvard business school. In different, finding better ways to build brands in a noisy and boring world.
Youngme moon and why being different makes all the difference harvard business school professor youngme moon has emerged as one of the worlds compelling voices on the future of strategy. Harvard business school professor youngme moon has emerged as one of the worlds compelling voices on the future of strategy, competition, and brands. Mar 27, 2018 he emailed me back and recommended a book that he felt had shaped his approach to business. When other companies compete like crazy, dare to be different.
By positioning their products in unexpected ways, companies can change how customers mentally categorize them. Youngme moon identifies the outliers, the mavericks, the iconoclasts the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Download it once and read it on your kindle device, pc, phones or tablets. In different, youngme moon tells us through stories mainly based on her own harvard case studies and personal experience why that is completely wrong. Youngme moon and why being different makes all the. Different provides a highly original perspective on what it means to offer something that is meaningfully different in a manner that is both fundamental and comprehensive. Moon has received the student association faculty award for teaching excellence on multiple occasions. Youngme moon identifies the outliers, the mavericks, the.
1035 1173 185 5 1497 405 869 1669 775 530 612 999 686 1153 390 1803 454 551 1330 582 635 1320 1830 2 802 1002 210 159 1162 20 827 126 448 1106 1302 552 542 1190