Pdf business competition among companies has led to major changes. According to creatlr you should plot the most important uncertainties from values to trends in your market, create scenarios and discover your blue ocean. Blue ocean strategy is used chakrabarti, 2014 to analyse the consistent pattern of. See where your strategy needs to change go into the field to explore the six paths to creating blue oceans observe the distinctive advantages of alternative products or services see which factors you should eliminate, create or change draw your to be strategy canvas. The value of having a blue ocean strategy is better understood when compared to a red ocean strategy.
In order to develop a companys strategic canvas leaders will have to. This work by the digitrans project is licensed under the creative commons attributionsharealike 4. See where your strategy needs to change go into the field to explore the six paths to creating blue oceans observe the distinctive advantages of alternative products or services see which factors you should eliminate, create or change draw your to be strategy canvas based on insights from field observations. Blockchain is creating blue oceans industries that are not in existence today. Blue ocean strategy makes competition irrelevant but tries to create and capture a new market.
After having dealt with the blue ocean metaphor as well as having clarified the concept of value innovation, the chapter moves on by describing the basic analytical tools and frameworks that characterize the blue ocean strategy. The research focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. Qualities of blue ocean strategy focus divergence compelling tagline. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Adobe designed the portable document format, or pdf, to be a document platform viewable on virtually any modern operating system. The strategy canvas gives you an easy way to visualize the key aspects of your competitors strategy through value curves.
A mini video introduction to the widely popular blue ocean strategy by w. Blue ocean strategy approaches of blue ocean strategy. Strategy canvas to build a compelling blue ocean strategy, the strategy canvas needs to be both a diagnostic and an action framework this serves two purposes capturing the state of play in the current marketspace coming up with the basic analytic underlying blue the strategy canvas of u. It graphically captures, in one simple picture, the current strategic. It graphically captures, in one simple picture, the current strategic landscape and the future prospects for an organization. They discovered that by coming out with a new offering, which was nontraditional and fun, they appealed to the 3 times as many u. Industries ranged from hotels, cinema, retail, airlines, energy. Choose the right place to start your blue ocean initiative. The database and research have continued to expand and grow over the last ten years since. Blue ocean strategy including examples and pdf download. Mar 18, 2020 the strategy canvas from blue ocean strategy visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents.
Once youve done it, youll be able to easily send the logos you create to clients, make them available for download, or attach them to emails in a fo. Blue ocean strategy strategic management social media. An oversized pdf file can be hard to send through email and may not upload onto certain file managers. The purpose of the study is to apply the blue ocean strategy to polo ralph lauren t shirts to help them break out of the red ocean and create a new market space.
List the factors the customer cares about, and current dimensions of competition. They redefined, through their blue ocean strategy, a wine that was fun to drink and easy to buy. It graphically captures, in one simple picture, the current strategic landscape. How to create uncontested market space and make the competition irrelevant. How to institutionalise your new blue ocean leadership practices. It is used to plot how the current competitors compete in a market space, what factors they compete on and how your company and the competition scores on each key factor. The pdf format allows you to create documents in countless applications and share them with others for viewing. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Blue ocean strategy and blue ocean shift kim and mauborgne have been researching what it takes to break out of the red ocean of competition and generate strong profitable growth for over 30 years. Blue ocean strategy how to create uncontested market space and make the competition irrelevant objectives what is blue ocean.
The book, which debuted in 2005, is good for companies who want to compete globally. Click here to download the blue ocean strategy summary pdf. The database and research have continued to expand. Pdf file or convert a pdf file to docx, jpg, or other file format. The strategy canvas concept was made popular by kim and mauborgne in their best selling book blue ocean strategy.
Blue ocean strategy how to create uncontested market space. Luckily, there are lots of free and paid tools that can compress a pdf file in just a few easy steps. Chan kim at the panasonics crossvalue innovation forum 2018 in tokyo. They uncovered a systematic process of achieving growth that works whether you are a cashstrapped startup, nonprofit, small business, or a large. You can use the tools in paint to add something to a different document. Draw your to be strategy canvas based on insights from field observations get feedback on alternative strategy canvases from customers, competitors customers, and noncustomers use. Whereas conventional strategic approaches drive companies to define their industry similarly and focus on being the best within it, blue ocean strategy prompts them to break out of the accepted. The strategy canvas the strategy canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. The strategy canvas outlined in the book is basically a tool to visually show how a company will or has created a blue ocean strategy. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Figure 1 difference between red ocean and blue ocean.
The strategy canvas gives you an easy way to visualize the key aspects of your competitors strategy. A stepbystep approach to creating and growing new businesses version download9778 stock. Casella wines of australia shifted the strategy canvas of the u. Blue ocean strategy and new business models in the food. The strategy canvas is both a diagnostic and an action framework for building a. The bos offers a series of analytical tools for businesses to offer a jump in value in their product or service offerings at relatively lower cost. Blue ocean strategy how to create uncontested market. Making a pdf file of a logo is surprisingly easy and is essential for most web designers. Chapter 6, on the contrary, adopts the blue ocean strategy canvas to dig into the hypothesis that eataly entered a blue ocean market. Possible to have see fair process blue ocean strategy fair process to build execution into strategy. Basic tools of blue ocean strategy the strategy canvas the four actions framework. Blue ocean strategy, business model canvas, management strategy, and investment. You have four measures available to increase or achieve this competitive advantage see the righthand side of the canvas.
If your scanner saves files as pdf portbale document format files, the potential exists to merge the individual files into one doc. This means it can be viewed across multiple devices, regardless of the underlying operating system. Blue ocean explained a lue ocean strategy is a strategy where you dont create a product within a market and differentiate it in some way. Blue ocean strategy step 1 creating a strategy canvas. But many companies have done their homework and succeeded thanks to this strategy. The term blue ocean is an analogy to describe the wider potential of market space that is vast, deep, and not yet explored. Blue ocean strategy tools strategy canvas four actions the eliminatereduceraisecreate grid. This blog article is a overview of some of the key points of the book by w. Bos is the simultaneous pursuit of differentiation and low cost. All represented in a single chart which allows continue reading strategy canvas. The pioneermigratorsettler map construct the right team for the initiative step two. Chan kim and renee mauborgne, taught in marketing classrooms all over the world. Pdf on jan 1, 2017, robi awaluddin and others published business model canvas innovation and blue ocean strategy for efishery find, read and cite all the research you need on researchgate. Blue ocean strategy doesnt aim to outperform the competition.
In other words, when you go headtohead against rivals for a share of the existing market, this is like competing in a red ocean. Create factors never offered four actions framework strategy canvas company factor 1 factor 2 factor 3 factor 4 factor 5 factor 6 competitors better worse 1 2 3 4. Subsequently, through the creation of the corporate business model canvas, this section exposes the main changes that led the company to pursue and achieve a business model innovation. Searching for a specific type of document on the internet is sometimes like looking for a needle in a haystack. Pdf blue ocean strategy as a tool for improving a companys. The implementation of blue ocean strategy to create a market niche. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Scribd is the worlds largest social reading and publishing site. Understand where you are now collectively build one simple picture that captures your current state of play.
The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. Blue ocean strategy is based on a decade long study of more than 150 strategic moves spanning more than 30 industries over 100 years. Blue ocean four action framework 3 strategy canvas european union funds erdf this work by the digitrans project is licensed under the creative commons attribution sharealike 4. Blue ocean strategy is a book published in 2004 written by w. Dec 31, 2008 blue ocean strategy has introduced a number of practical tools, methodologies and frameworks to formulate and execute blue ocean strategies, attempting to make creation of blue oceans a systematic, repeatable process. To combine pdf files into a single pdf document is easier than it looks.
How to shrink a pdf file that is too large techwalla. Blue ocean strategy canvas strategy canvas template. There is alittle room for new entrants to use this strategy, no matter how compelling their product might be. The blue ocean strategy and shift promote a fresh look at innovation webwire,japan to achieve high growth, organizations need to focus on noncustomers and capturing new markets instead of competing among crowds of challengers, advises w. Blue ocean strategy powerpoint templates present better. The first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks such as the strategy canvas and the four actions framework. It aims to make the competition irrelevant by reconstructing industry boundaries. Increased commoditization drives leaders to search for uncontested markets with the desire to make the competition irrelevant. Blue ocean is about creating a market for something that did not exist before, and marketing it in a space free of. Pdf is a hugely popular format for documents simply because it is independent of the hardware or application used to create that file. Furthermore the blue ocean strategy was awarded with. Read on to find out just how to combine multiple pdf files on macos and windows 10.
The four principles of strategy formulation and the two principles of implementation set out in this book to generate a new strategy canvas i. Jun 23, 2007 project scope project scope objectives 2 of 3 step 2 5. Strategy canvas also known as value canvas, or blue ocean strategy canvas is a strategic tool that allows us to know the proposals offered by a certain market analysing all the companies present, compared to the proposed value that our company will offer with its new product. With the intuitive strategy canvas editor you can draw strategy canvas in seconds. In this article you will learn how to make your competition irrelevant and have sales and profit. Pdf business model canvas innovation and blue ocean. Blue ocean strategy page 1 main idea the best way to beat your competition is, in fact, to stop competing against them. Blue ocean vs red ocean strategy free download as powerpoint presentation. Abhilash dutta ft172001 alok pathak ft172009 ankur rao ft172016 bhanuu prashast ft172024 harshit sodhani ft172031 abhishek rana ft172002 section 2 group 1 strategy canvas to build a compelling blue ocean strategy, the strategy canvas needs to be both a diagnostic and an action framework this serves two. The strategy canvas is a central diagnostic tool and an action framework of blue ocean. Blue ocean strategy is based on a tenyear study of more than 150 strategic. Blue ocean strategy canvas excel template ignition framework.
Blue ocean strategy circuit consisting of utility purchaser, rate, cost and adoption of the ipc iv pt persero, is a material consideration pelindo iv persero in determining the proper investment policy for each business unit pt ipc iv persero. The blue ocean scenario canvas is a tool that compliments the blue ocean method and future scenario development. Blue ocean strategy value innovation strategy canvas four actions framework errc grid six paths framework pioneer migrator settler map three tiers of noncustomers sequence of creating a blue ocean buyer utility map price corridor of the mass four hurdles to strategy execution tipping point leadership fair process. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy formulation the strategy canvas. Strategy canvas cafe stores in calamba crossing high 6 5 scoring 4 3 starbucks beanstalk cafe 2 1 farron. Jul 17, 2018 implementing the blue ocean strategy is, simply put, a gargantuan task. We did this by making use of the blue ocean analytical tools and frameworks following the principles of the blue ocean strategy. This article explains what pdfs are, how to open one, all the different ways. One of the fun things about computers is playing with programs like paint. Discussing the four formulation principles and two execution principles, blue ocean strategy teaches the reader to create uncontested market space and break away from bloody red ocean environment by strategically moving into the area called the blueocean. Ideally, you are offering a product or service which did not exist yet in this way and is therefore uncontested. Strategy canvas a diagnostic tool for building a compelling bos it capture the current state of play in the known market space allow us to understand. In this canvas, potential blue ocean ideas must pass through a sequence of 1 buyer utility, 2 price, 3 costs and 4 adoption.
Based on a study of 150 strategic moves spanning more than 100 years and 30 industries. To fundamentally shift the strategy canvas of an industry, you must begin by. A pdf file is a portable document format file, developed by adobe systems. The paint program can help you make new image files, but it cannot open document or pdf file. With the red ocean strategy, only the strongest and luckiest survives. Healthcares blue ocean strategy for blockchain cio. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. Finalize project scope with buyin, create statement of objectives 7. The aim of bos is not to outperform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the. Red v blue ocean strategy red ocean chips and pizza cheapest ingredients functional environment producer focussed control oriented. The strategy canvas see and easily agree on the need for the shift. Those types of oceans are blood free and lead to easy, safe sailing. Blue ocean strategy check canvas canvas generation.
Strategy canvas a diagnostic tool for building a compelling bos. Depending on the type of scanner you have, you might only be able to scan one page of a document at a time. Blue ocean strategy canvas visual paradigm online vp online, an online strategy canvas drawing editor that supports strategy canvas and other diagram types such as erd, organization chart and more. Blue ocean blue ocean strategy, adalah strategi yang menantang perusahaan untuk keluar dari samudra merah persaingan berdarah dengan cara menciptakan ruang pasar yang belum ada pesaingnya, sehingga kata kompetisi pun menjadi tidak relevan.
Blue ocean strategy challenges companies to break out of the red ocean of bloody. Effective blue ocean strategy should be about risk minimization and not risk taking. Doc blue ocean strategy blue ocean strategy karl barnuevo. Strategy canvas from blue ocean strategy shortform books. Strategy canvas template visual paradigm online vp online, an online strategy canvas drawing editor that supports strategy canvas and other diagram types such as erd, organization chart and more. You can either park the idea or need to rethink until you get a yes.
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